Of course it’s necessary to educate clients, and yes, sometimes clients’ expectations are just outright abusive. I would encourage my fellow video editors (particularly those who look at the future of the industry with despair) to shift the emphasis from the technicalities of video editing, to new innovations in storytelling. The real challenge for professional video editors is, and always has been, storytelling. If our focus is defending our jobs against the pressure of client expectations and the undercutting of amateurs, then we’re losing the battle. Rejecting templates certainly isn’t going to stop your clients from asking you to do more with less. It may sound defeatist to say, but making a stand against templates is not going to stop the barrier of entry into the industry from getting any lower. (Have you seen some of the latest tools in Adobe Premiere Pro CC?!) For better or worse, major aspects of video editing are being simplified and automated. It’s never been easier to make a video, and it’s only going to get easier still. Have your clients said this? Templates are just one pain point of a much larger anxiety caused by aggressive advances in technology. It would be lying to say that I have never felt similarly to some of the reactions in their blog post: unappreciated and undervalued.īut why? Are we afraid templates will make video editors irrelevant? In fact, Motion Array wrote a blog post titled, “ Premiere Templates: Threat or Treat” on the reactions they received when they published their first Premiere Pro template. Suggesting a template can be threatening or even insulting to a video editor. Selecting the right template for your project will save you time, which will cost your client less money. (It isn’t called the “Iron Triangle” for nothing!) However, if you are a video editor, I would argue there is a loophole to give your clients all three: use a template.
Pick two.” Regardless of what clients think, this principle always holds true when starting a video project from scratch with limited time and money. You’re probably familiar with the project management triangle that says, “Good. TEMPLATES: BREAKING THE TRIPLE CONSTRAINT Then, I want to introduce my friends at Motion Array, who want to help video editors by becoming the most trusted marketplace for high-quality Premiere Pro templates. Let’s discuss some of those common concerns with the goal of recognizing that storytelling is paramount, and that balancing time, money, and quality work requires creative skills.
There is definitely a stigma that surrounds video editing templates and their use in the industry. What’s your gut reaction to video editing templates? For some editors, they’re essential for others, they’re the hallmark of an amateur. How Motion Array Premiere Pro Templates Can Save Editors Time and Money Without Sacrificing High-Quality Work
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